Amazon Explains How the Kindle Paperwhite Screen Works (Hint: Leprechauns)

Amazon posted the following Youtube video a couple days ago and it has been picked up by all the major tech blogs. Surprisingly, not very many people have sen the video, and I seriously doubt even most of the bloggers who wrote about it have seen it all the way through.I've just seen it myself, and I'm shocked that no one has reported this video to PETA, or if they did know then I'm shocked that they haven't protested the manufacturing process described therein.

Do you know why the Kindle Paperwhite screen is so white? It's because Amazon uses the skin of the unicorn as the screen material. It's not the E-ink screen we always assumed; no, Amazon is killing an endangered animal to make these screens.

What's even worse is their labor practices. Amazon has been trapping and enslaving Leprechauns. Apparently they are the only ones with the magical skills needed to bridge the mythical- technological divide.

I am so glad that I still have time to cancel my order. The wrath of the Daoine Sidhe is a terror to behold.

About Nate Hoffelder (11594 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Comments on Amazon Explains How the Kindle Paperwhite Screen Works (Hint: Leprechauns)

  1. You captured my interest in a very delightful way. I love unicorns and leprechauns and anything mysterious or magical. Thanks for a great article. It is cute.

  2. Unicorns? Well that explains Amazon’s supply issues for sure!

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