Do you know why the Kindle Paperwhite screen is so white? It's because Amazon uses the skin of the unicorn as the screen material. It's not the E-ink screen we always assumed; no, Amazon is killing an endangered animal to make these screens.
What's even worse is their labor practices. Amazon has been trapping and enslaving Leprechauns. Apparently they are the only ones with the magical skills needed to bridge the mythical- technological divide.
I am so glad that I still have time to cancel my order. The wrath of the Daoine Sidhe is a terror to behold.