iPad Mini to be Made in Brazil? (Again?)

I know that this is a story which I have reported on before, but the same rumor has come up again. Mac Otakarina is reporting today that their sources have told them Apple has shifted production of the iPad Mini. It's now being assembled in Foxconn's factories in Brazil, alongside iPods and other consumer electronics. Yeah, I'm going to suggest that this rumor be taken with a grain of salt. The thing is, when this rumor last came around my source was Mac Otakarina, the same Japanese language blog as today. At that time they claimed to have reliable sources telling them that the production would start in September. It's October now, so if these rumors are true then production has already started.

While we don't have any evidence to support this rumor, it is quite plausible.  Like I wrote at the time, Apple could make the iPad Mini in Brazil for the good press.

Think for a moment about all the many stories about the working conditions in factories making Apple products. There were a lot of them, and even though Apple's working conditions weren't any worse than the average Chinese factory Apple still got a lot of bad press (it is easy and fun to bash Apple, I know).

Moving the production to the new factory complex in Brazil would give Apple an opportunity to show that they've improved the working conditions. In fact, Apple's already getting some good press for the new factory:

Labor activists point to Foxconn's record in Brazil to show that it and Apple can make products under lawful conditions while paying workers decent wages when the local environment requires it. And they believe that Apple and Foxconn have been taking advantage of Chinese workers simply because they believe they can get away with it.

I can picture Tim Cook getting up on stage and talking about the new factory, can't you?

That is as true now as it was then so it would not surprise me if that is indeed why the iPad Mini ended up getting made in Brazil. And given that the latest rumors say that invites will go out on 10 October for the iPad Mini unveiling on 17 October, it pretty much has to be in production somewhere.

via Mac Otakarina

About Nate Hoffelder (11393 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on iPad Mini to be Made in Brazil? (Again?)

  1. The latest rumor says the invites for the unveiling go out this week so they’d better be under production *somewhere*.
    (Other rumors say the Brazil facility will only be popping out half the baby unicorns with the other half coming from chinese breeding facilities.)

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