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B&N Launches New Nook Media Sub But Forgets to Secure Website, Twitter Names

Naming a company these days is a 2 step process. One, find an available URL, and two, name company after that URL. B&N seems to have forgotten this.

Remember when Netflix decided to spin off their DVD business and call it Qwikster? Many bloggers had a lot of fun with the fact that Netflix forgot to secure the @Qwikster Twitter account before the announcement. That account belonged to one Jason Castillo and was used for little beyond discussing how much Jason liked pot.

The face of Nook Media

Today B&N made a similar mistake in launching Nook Media, only this one is not quite as amusing. Mike Cane pointed out to me earlier that the website address for is already registered, and so is the Twitter account. Both appear to belong to a Swede by the name of Mattias Hallqvist.

According to his LinkedIn page, Mattias is a game developer with QuickSpin, a Stockholm based developer of online gambling casinos. Yes, B&N's new company name is associated with a guy who works in the gambling industry.  That just screams family values, doesn't it?

Mattias seems to have owned the URL since early 2010, and he has owned the URL for nearly as long, a couple details which I found in about a minute.  It's a pity B&N didn't think to do the same.

See, when I first heard the name for B&N's new sub I thought they could do better. It's not a terribly original name, and you can tell that from the fact that someone is already using it. On the upside B&N is going to get a chance to pick a better name.

About Nate Hoffelder (11121 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

6 Comments on B&N Launches New Nook Media Sub But Forgets to Secure Website, Twitter Names

  1. Oh, I don’t think they’ll pick a new corporate name.
    They’ll just spend a few million of Microsoft’s money to buy the site names.
    It’s not as if it’s “real” money, after all.

  2. On a totally unrelated note I noticed Euro prices appearing on the B&N site when clicking on the read instantly link for the samples. This happens when I access the site from a German IP with German set as preferred language in Firefox. Since the € prices are exactly the same as the $ prices it could be just a bug in the read instantly web site. But I hope it means the launch the Nook in Germany soon 😉

  3. “The face of Nook Media” LMAO!

  4. They already have, which is pretty much guaranteed to remain the consumer-facing site.

    I’ll bet the actual corporate site for NOOK Media will just be or, much like how BN has for their corporate site and for their consumer-facing site.

  5. How dare they!
    I expect a principled tantrum coming up from B&N…

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