Interesting how the sales volume doesn't match the unit volume, isn't it? That's because Germany is seeing the same drop in retail prices which is being experienced in the US. Prices are being drive down by the introduction of cheap LCD based ereaders and tablets as well as cheaper and smaller ereaders like the Trekstor Pyrus Mini, which has a 4.3" screen, or the 6" Pyrus, which retails for 59 euros. The average price for an ereader in Germany is currently 97 euros, or down about a quarter from last year.
The German ebook market is also expected to grow significantly this year and the next, with 1.4 million units expected to be sold in 2013, an increase of 78%. The total sales volume will lag slightly behind, growing by only 65% to 128.5 million euros.