You're looking at a proof of concept photo. It shows the Boox i62, one of Chinese ereader maker Onyx's newer ereaders, and if the Post-it notes are to be believed they are running Android 2.2 and Android 2.3.
Now, this is the i62, not the i62HD Firefly. That means this ereader doesn't have the high res screen and frontlight which is found on the latest ereaders like the Kindle Paperwhite, Kobo Glo, Cybook Odyssey HD, and more.
But the i62 shown above is a close relative of the i62HD Firefly. That means it shouldn't be difficult for Onyx to release another firmware which runs on the newer device (fingers crossed).
I got the photo via Booxtor. He's an Onyx reseller, and he runs the webstore eReader-store.de. All he got from Onyx was the one photo, and they wouldn't tell him when the Android firmware would be released to users. But it is still a good sign that we might see it one day and I will finally get the Android tablet with E-ink screen I always wanted.