Right below the pitch for the Kindle Fire HD on the Amazon.com homepage is an ad for WorldReader. This literacy program, which launched in 2009, works to distribute Kindles in rural Africa. They've distributed thousands of Kindles, and they've grown the program to such a degree that they have since started their own repair center for the Kindle.
The nice thing about this ad for WorldReader is that it does more than simply inform you of the program. The page which explains the program also contains a donate button. I like that.
Every so often evil sometimes does something good. They deserve to be lauded when they do.