Amazon Now Promoting an African Literacy Program on Their Homepage

Amazon is well known for using their home page to promote their own products and services, including everything from new Kindles to a recent comparison of the Kindle Fire HD and the iPad Mini. But what doesn't make the news is that sometimes Amazon uses their homepage to promote causes like the one I noticed today.

Right below the pitch for the Kindle Fire HD on the Amazon.com homepage is an ad for WorldReader. This literacy program, which launched in 2009, works to distribute Kindles in rural Africa. They've distributed thousands of Kindles, and they've grown the program to such a degree that they have since started their own repair center for the Kindle.

The nice thing about this ad for WorldReader is that it does more than simply inform you of the program. The page which explains the program also contains a donate button. I like that.

Every so often evil sometimes does something good. They deserve to be lauded when they do.

About Nate Hoffelder (11581 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on Amazon Now Promoting an African Literacy Program on Their Homepage

  1. I enjoyed the shameless ripping of the iPad Mini, front-and-center on the Amazon homepage 🙂

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