The older ereader will be getting a price cut to 6,980 yen. Its new $87 price should make it at least somewhat competitive against the Kindle Paperwhite, which offers a better platform, more features, but also a higher price (8,480 yen).
Curiously enough, the Kobo Mini is also going to be priced at 6,980 yen. That's going to give buyers an interesting set of tradeoffs. Do they want the larger but still inconsistent screen or do they want the smaller and higher resolution screen?
I'd go for page turn buttons, myself, but that's not an option here.