Back in January I reported that nearly half of the gadgets given as Christmas gifts in the UK last year had yet to be opened a month later.
Given that Kindles topped that survey’s list of unused devices, it comes as no surprise today that a recent poll showed that a third of US ereader owners said they only used their device once before putting it away or selling it.
CouponCodes4u.com, the US subsidiary of the coupon site which released the January survey data, recently polled 1,983 US consumers and asked about the gadgets they used. This filtered group of respondents consisted entirely of ereader owners, and 337 (17%) indicated that , on average, they used their ereader at least once a week. Another 575 (29%) use it at least once a week. And the not-so-surprising statistic today is that 694 (35%) of the respondents indicated that they used the device just once.
The survey went on to ask why those 694 owners only used the ereader once, and the majority (396 respondents or 57%) indicated that they didn’t have the time to use it; they are too busy. Approximately 22% (153 respondents) said that they’d received it as a gift and didn’t have a need for it. And a sizable 174 (25%) were among the Luddite minority who preferred to read with paper books.
The survey data goes on to show that 37% of the regretful ereader owners did not think it was a good buy, and another 29% planned to get rid of their ereader because they used it so rarely.
It’s data like this which explains why one of the best times of year to get a new gadget is in the first couple months after Christmas. To heck with Black Friday; by the end of January there’s usually a glut of gadgets being disposed of, so much so that it is almost a buyer’s market.
image by KOMUnews