Kobo Signs New Retail Partner in Ireland – Hughes & Hughes

Kobo might not be a leading ebookstore in any market other than Canada, but they are certainly pursuing markets in a way that no one else seems to be interested in attempting.In addition to partners in New Zealand, Australia, Portugal, and South Africa, Kobo has scooped up a new retail partner in Ireland.

They've recently signed a new deal with Hughes & Hughes, one of Ireland's booksellers. I cannot find an announcement from Kobo, but according to one source the ereaders are already in stores. H&H is selling the Kobo Mini for €89.95 and the Kobo Glo for €135.95.

According to their website, Hughes & Hughes has 5 stores across Ireland, a country with a population of around 4.5 million. That makes them a distinctly second place (or even third) bookseller, falling behind Eason, which has 60 stores in Ireland.

Eason would make a better partner, don't you think? Yes, they would, but they are about to launch their own ereader, the Leaf, so it doesn't seem likely that they would have been interested in signing with Kobo.

The H&H website has already been updated, and it looks like the bookseller is getting the same deal as Pick 'n Pay in South Africa, the ABA, the BA, and WHSmith received. Hughes & Hughes is getting a cut of ereader sales, and they are also getting an affiliate's commission on ebooks sold in the Kobo ebookstore to H&H customers.

source

About Nate Hoffelder (11598 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on Kobo Signs New Retail Partner in Ireland – Hughes & Hughes

  1. When’s the Kobo Arc going to come to America? Stop ignoring your biggest potential market at the best time for sales.

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