I'm pretty sure that's how Barnes & Noble feels today. It seems that B&N's ereader sales have been disappointing so far this holiday season, so in order to boost sales B&N has taken one more step into oblivion.
They've dropped the price of the Nook Touch to $79.
That's the second price cut in only a few months (the Nook Glow was reduced to $119 in late September). When you factor in the frequent sales on the refurbished units, I suspect that Barnes & Noble is probably regretting even thinking about getting into ereaders.