Kindle Fire HD is On Sale Again Today – All Models

kfhd amazon mom saleIt looks like Amazon didn't sell enough Kindle Fire HD tablets on Monday, because they're running the sale again - with a twist. This time around the retail behemoth is placing all current models of the Kindle Fire tablet on sale, and that includes the second gen Kindle Fire.

All the tablets have a decent discount, with prices ranging from $20 to $50 off, but there is a catch. You have to be signed up for the Amazon Mom membership program. This program is free to Amazon Prime members, but it does require that you hand over some personal info. Still, that might be annoying but it is a small price to pay for a discount. You can always provide fake details (I don't really have 366 kids).

You'll need to enter the code FireMoms before you checkout or you won't get the discount. Or at least that code is supposed to reduce the price; it didn't work for me. Caveat Emptor.

Some of my readers commented on Monday that that sale was a sign the larger KFHD was a bust. After all, why else would it be on sale?

I disagreed at the time because a single sale does not mean much beyond a sale; for example the Kindle DX had its own one-day sale last year and yet that ereader stuck around for another 8 or 9 months. But now that Amazon has decided to have a second sale the same week as the first, I think I might change my mind.

Amazon

23 thoughts on “Kindle Fire HD is On Sale Again Today – All Models

  1. This is interesting. Wasn’t expecting this. Incidentally, I’ve been reading about what’s moving through the retail channels this season, and apparently the lower end, sub-100 dollar off brand tablets are just exploding. If you look at the best sellers on Target and Walmart websites, it’s names like Visual Land Prestige, Ematic, the Maylong M270. A lot of the big hardware makers, including Amazon, might be getting undercut in a big way this holiday season.

      1. I’m skeptical the off brand stuff is worth the money. I wouldn’t buy a Maylong M270 myself, but apparently a lot of people, people who dont’ have a lot of money, the sort of people who go to Target and Walmart are giving tablets a try. I’m guessing most of these first time buyers are going to go away unhappy.

        http://betanews.com/2012/12/04/holiday-android-tablet-sales-surge-as-selling-prices-plummet/

        From the article:

        The good news: sales at US retail are up 177 percent from the same period last year. Revenue: 91 percent. However, average selling prices are way down — to $151 from $219 a year ago.

        The sales figures do not include Kindle Fire, which likely would lift ASPs, as the lowest-priced model sells for $159, which is higher, and new models range from $199 to $499. However, a $129-promotional price days later likely drove down overall selling prices. Right now, that data isn’t available.

        Since the ASP is also lower than prices offered for big brand Androids, this morning I asked Stephen Baker, NPD’s vice president of industry analysis, if sales represented “off-brand mostly — meaning not ASUS or Samsung?” “Yes, off brand, there were a lot of different brands”, he responds. Android tablets popped up at seemingly non-traditional retail stores — that is for consumer electronics: “Cheap Android promotional tablets at places like Kohl’s, Walgreens etc.”, Baker says, “lots of stuff under $100 this year”.

    1. Could be. Could also be the Nexus 7.
      Nook HD+ running at $259 might have something to do with it, too.
      The FireHD9 has significantly better specs than the Nook but it is in areas that aren’t immediately obvious (audio, WiFi throughput).
      They might have overestimated the appeal/value-add of those features.
      As is, I’m sorely tempted to go NookHD+.
      Only the need to use ADB to sideload is holding me back…

          1. Last time I checked, not yet full root. There’s a bit that B&N has walled off that they are still working to break through. But for most purposes, it is good. Go see XDA. The Nook HDs now have their own forum.

  2. The FireHD9 a dud?
    Well, there’s dud and then there’s “duds”, no?
    A lot depends on expectations; at $299-359, the FireHD9 isn’t really aimed at the bargain bin buyers and its design wasn’t aimed that way (not with that audio system and WiFi) but if slow sales drive prices down I’m not going to cry.
    I was already inclined to wait til Jan to choose between NookHD+ and FireHD9; now it makes a bit more sense to wait.
    I do wonder how the Nexus10 is doing…

    1. Here is why the code doesn’t work…

      • You must be a current member of Amazon Mom and a paid member of Amazon Prime. If you are a new Amazon Mom member or just became a paid member of Amazon Prime, the promo code will become available 24 hours after activation of your account.

      I just signed up to Moms so in a day the code should work.

  3. On the bright side, I was using Tor and Amazon decided my account was hacked, so they canceled the order. Well, two orders–I tried to get a case, too.

    Now I’m waiting to see whether they’ll actually fix their goof. I’d re-order, but I don’t want two of the damn things. Theoretically I’ll hear something within 24 hours.

    Maybe they don’t like people who use Tor? Sheesh. Did my exit relay smell like ass, or what?

  4. Another possibility is that the response to the first sale was so strong that they decided it was worth it to run another in the name of market share. Hard to say, but there are kindle fire/hd sku’s all over amazon’s best seller list…

  5. I missed this one. However, Amazon has a $30 off Wi-Fi/$50 off 4G sale today. (Use code “FIRELOVE.”) That’s close enough for me…I’m getting one. “While supplies last,” of course.

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