In the past week or so Amazon has put their new 8,9" Android tablet on sale once, and then put all their Android tablets on sale a second time. This has led a number of people to question whether perhaps sales weren't as good as people hoped.
I'm still waiting on data before reaching a conclusion about Amazon's success or failure because I think that before we make such a claim we need to see a long string of sales - you know, like the ones which B&N keeps offering on their refurbished Nook hardware.
I stopped chronicling B&N's many sales earlier this year (you can only cry doom so many times before it gets boring), but I that doesn't mean I stopped noting them. Rarely has a fortnight gone by without a sale on one refurbished Nook device or another. While the sales have not been as spectacular as the two, count them two BOGO sales which B&N ran this spring, the sales on the refurbs have been ever present.
If you want to say that Amazon is seeing poor hardware sales then in comparison B&N would be at death's door. And given that B&N's quarterly financial statements rise only to the level of poor (but not terrible) I don't see how anyone can comment on Kindle Fire sales.
But after the holiday shopping season is over, and the retailers have totted up the books, then we might be able to say if one or the 0ther is in trouble.
P.S. If you are thinking about getting a Nook but don't need it right away, I would wait until February or so. I would put hard cash on B&N repeating the BOGO refurb sales from earlier this year. Why get just one Nook Tablet when you can get them to throw in a Nook Touch as well?