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Infographic: Who Reads eBooks?

infographic-v4Who are eBook consumers and what are their reading habits? That's what the following infographic tries to answer. Random House's Research and Analytics team pulled together details on the US ebook consumer from research reports from Pew, Bowker, and Forrester.

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About Nate Hoffelder (11123 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

6 Comments on Infographic: Who Reads eBooks?

  1. Interesting, but I think in the third question from the bottom they missed something. Where is science fiction and fantasy? They might wedge it into general fiction or the Mystery/suspense categories, but I’m thinking people simply didn’t reply if that was the case and it threw the numbers/ percentages off there.

  2. Ditto Jeffrey Smith! Was that readership just too small a number to be included on the chart or what?

  3. William Ockham // 24 January, 2013 at 4:15 pm //

    That’s a completely useless infographic.

    The first should be called “who reads”. There’s no significant difference between men and women. And it is completely useless stat because most (roughly 75%) of all books, e and otherwise, are bought by 30% of the population. I would rather know the breakdown for those folks.

    The second is “educated folks read more”. Well that was news flash, I dunno, never!Because if anything, the only news is when less educated folks read more.

    Hard to top No. 2, but No. 3 is “rich folk have more stuff”. Uh, that’s kinda the definition of rich folk.

    Then we get the ebook folks read a little more, but just the same way as the print folks. Is that not blindingly obvious to everyone on the planet? The more you read, the better an investment an ereader is.

    Next we get a graphic that leaves out the only thing that might be meaningful about the question and that is how big are the groups (ebook readers vs. print readers). Oh, and the graphic is deliberately misleading unless the two groups are exactly the same size.

    And finally we get more evidence that ebook readers are just print readers, only more so.

    What a freaking waste of pixels.

  4. Missed me

    Over 45 male, no degree, way under 75K, SF reader was reading books onle in HTML pre 2000, had sony reader a year before 1st kindle came out.

  5. I agree. How pointless. Tell us something we DON’T know, Random House.

  6. Considering one of the earliest adopters of ebooks was BAEN Books which is only Science fiction/fantasy and their fan base is one of the biggest sets of ebook/ereader users I highly doubt it. I think it was just plain they didn’t ask about the genre. While BAEN is one of the smaller print publishers I believe they probably sell more ebooks through their site bookstore then some of the big boys sell through Amazon.

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