Blinkbox will continue to be run separately from the Tesco main retail website, and carry only subtle mentions of the corporate parent. That's a rather odd decision on the part of Tesco, because sources say that they plan to promote it heavily in their stores. Tesco is apparently long tired of losing customers to Amazon:
In doing so, Tesco hopes to stop the steady march of customers going to Amazon for just one sort of item only to turn to the mammoth online retailer for a large range of household goods. That drift has already become ingrained in shopping habits in the US, where many customers regularly buy ordinary items such as nappies or cleaning products from Amazon, as well as luxury items like books and electrical goods.
Blinkbox also announced a number of new hires who will head up the expanded company. Mark Bennett, whose LinkedIn profile lists as the head of Digital & Cross Channel at the UK grocery chain Sainsbury’s, will take on the role of managing director of BlinkboxMusic. Blinkbox Books will be lead by Gavin Sathianathan, who used to work at Facebook as the Retail Lead for Europe, the Middle East, and Africa.
I can understand why Tesco would want to pursue the digital content market but I'm not sure that the new BlinkboxBooks will have much positive effect. Mobcast only has around 130,000 ebook titles in their catalog (according to their job listings and past coverage), far less than the million or more titles in the main ebookstores. Tesco can send all the people they want to BlinkboxBooks but if the content isn't available then they won't stay. Instead Tesco's customers are more likely to get the impression that Blinkbox is a second rate content store and they won't be back.
image by otama