I'm not sure I would recommend this ereader to anyone (I think the iPad is a better value), but to each his own. I'll be honest and say that the reason it keeps my attention is the screen.
This ereader debuted in December 2012. It's the second gen model, and it improves upon the original Jetbook Color by replacing the disappointing screen with the newer Triton 2 display. This new display improves on the contrast, and it also has a new color filter that reported offers sharper colors than on the earlier Triton screen.
The Jetbook Color 2 also has a Wacom touchscreen, Wifi, and a suite of educational software. For more details, check out the Ectaco website.