Late last week a business consultant by the name of Dan Barker found a job listing on the UK classified site Gumtree. The listing invited readers to apply for a position in Amazon's first retail store. The job description has since been deleted from Gumtree, along with the account it was posted from, but according to the copy in Google Cache Amazon is opening their first retail store in a suburb of London:
We are opening a new branch in Westfield Stratford. We require a number of applicants that can meet our work ethics.
As this is our first Amazon store you will be a part of our companies history. You will be heavily promoting the store within Westfield enticing passers by to visit our state of the art show room. Potential for career advancements.
There's not much else to the listing besides some vague job requirements and a salary/benefits offer, but if this listing is real then it seems Amazon is planning to use this location as a showroom more than anything.
So it looks like all those rumors from last year might have been true. Well, no.
Before you get all excited about this, let me temper the excitement with a little caution. I'm not completely sure that this listing is the real thing. I've looked over this listing quite carefully and I have found a number of issues that lead me to doubt its authenticity.
First, we don't know who actually posted that job listing. It was not posted on Amazon's official account on the site but on an account that has since been deleted. In fact, Amazon doesn't appear to have an account on that site nor are any other Amazon jobs listed there, which by itself raises many questions about the authenticity of this listing.
Amazon posts all their jobs on their own website and on work related sites like LinkedIn, Monster.com, etc. This includes all their job openings all over the world, including the UK. They don't use generic classified sites like Gumtree, not so far as I can tell.
Second, the listing looks almost nothing like what Amazon has posted elsewhere. It's far too short when compared to any of these listings, and furthermore one of the 4 requirements is "Please provide your C.V." I don't know about you but that strikes me as an attempt to puff up a fake listing and make it look legit.
And finally, Amazon isn't showing any similar job listings on their own website. It's not just that there are no similar job listings for the London area; there are no hints of retail brick-and-mortar jobs anywhere that I can find.
If Amazon really were hiring for a retail store then it would mean they were ready for all of us to know about the store. There would be other job listings, both for store staff and managers as well as support staff. But since there are no listings I don't believe that this listing is the real thing.
When the rumors were circulating last year I didn't believe them. I couldn't see what Amazon would gain from a brick-and-mortar store that would justify the expense. As I wrote a couple months ago:
I don't see how Amazon would pull it off. Lots of people (including some readers I respect) argue that Amazon would offer a boutique type store. Perhaps, but I don't see how Amazon could have shrunk this down into something that would fit in a retail store:
Furthermore, Amazon has always said that they only enter a market if they think they can do it better than the competition (from November 2012):
At this point no one has come up with something Amazon could do better than anyone else.
There's always the chance that Amazon might open a retail store, and in fact it is an idea that Amazon has been rumored to be toying with since at least 2007. That's when they filed for a patent for a building which looked like it could be a retail store concept design. I think the size and shape suggest that patent is more likely an early concept that led to the drop-off delivery lockers Amazon has now, but I could be wrong.
So far there hasn't been a credible argument to explain Amazon opening retail stores nor has there been any credible rumors. Until one or the other happens I will continue to disbelieve the hype.
found via Dear Author