The Color Lux is running Pocketbook's own custom Linux-based firmware on an 800MHz Freescale CPU. It comes with a touchscreen, 4GB of storage, a microSD card slot, Wifi, and it has an audio jack. The screen resolution is 800x600, and the screen supports 4096 shades ranging from a light gray to black (here's why).
The Pocketbook Color Lux is expected to hit the market in Russia in June 2013 with a retail price of 9990 rubles (about $317USD). There's no info available yet on a European launch.
I haven't had a chance to get my hands on the Color Lux, obviously, but I did find this video from NoMobile.ru. It's not in English, but it's still worth watching because the subject demos the Color Lux, showing off interesting details like the way the frontlight is controlled via a swipe bar at the top of the screen.
The Color Lux is only demoed during the first minute or so; the rest of the time is spent showing off the other ereader and the Android tablet that Pocketbook launched today.
This is the HD E-ink ereader that I was expecting Pocketbook to launch, and it has the same HD E-ink found on the Kindle Paperwhite and Kobo Glo. Screen resolution is 1024x768, and of course it also has a frontlight and touchscreen. It has 4GB of storage, a microSD card slot, Wifi, and it has an audio jack. Not all features are mentioned, but this ereader does support text to speech, and it appears to also have a new feature that can measure the speed at which you are reading.
It has a 1Ah battery with an estimated battery life of 7,000 pages. Retail will be 6990 rubles, or about $222 USD. It is expected to be available in Russia in May 2013.
Pocketbook also shared some details today on the number of devices sold. The CEO of PocketBook Russia reported told the assembled press that PocketBook had sold 1.5 million ereaders and tablets in 2012. Most were sold in Russia (71.5%), with 13.3% going to buyers in the Ukraine and 12% to Europe.