The report also noted that the latest estimates from the market research GfK suggest that 15 mullion smartphones will be in use in France by the end of 2013, along with 5 million tablets and half a million ereaders.
Yes, only 500,000 ereaders. While this might end up being one of the factors that hold back the ebook market in France, there is also a chance that France could be one of the markets that completely bypasses the ereader ownership stage that the US passed through. I have been suggesting this possibility since February of this year but TBH there's been no evidence yet that this has happened anywhere.
And I'm not sure France has enough devices to spark a rise in ebook sales. Nevermind the 500,000 ereaders; the 5 million tablets and 15 million smartphones represents a small percentage of metropolitan France's adult population, which is currently estimated to be roughly 48 million. In comparison the latest figures from the Pew Research Center indicate that 56% of American adults own a smartphone, 34% own a tablet, and 26% own an ereader.
But in spite of the limited market success of ebooks and the limited number of potential reading devices, the report is highly optimistic about the future possibilities. My source indicates that the report cites a number of positive trends, including a growing interest in France ereaders and ebooks.
image by Luigi Rosa