Today people have stopped buying iPads, tomorrow they'll stop buying iPhones, and after that they'll stop buying Macbooks. And then the skies will rain blood, Snooki will get a movie deal, dogs and cats will live together, and it will truly be the end of days.
I can only hope that Apple's finances last long enough that they can finish their new HQ. It really is a spaceship and sources tell me that Steve Jobs will return to rescue the faithful and fly the ship to another planet and give us all new Apple products and who wanted to live on a yellow submarine anyway.
And now that I have finished with satirizing the coverage of this story...
On a more serious note, today's news doesn't mean much of anything. The best way to describe this story is that we might possibly be seeing the beginning of a trend. This quarterly report might be a sign that Apple will no longer be an insanely profitable company. Instead Apple will be taken down a notch. They will only be an incredibly profitable company.
Apple posted quarterly revenue of $35.3 billion and a quarterly net profit of $6.9 billion. These results compare to revenue of $35 billion and net profit of $8.8 billion for the same quarter last year.
Yep, Apple made a couple billion less in profit.
That is terrible news, I agree, and that goes double when you consider that Apple sold tens of millions of iPads when MS took a $900 million write off on the Surface. Clearly Apple is in the worse shape.
Yes, I am being sarcastic, but I am trying to make a point. This isn't bad news.
Bad was when Apple was in such dire straits that they had to be bailed out by Microsoft. Today is merely a burnt microwave burrito in comparison.
P.S. Here's a thought. This report might spur Apple into actually releasing an iPad Maxi (like the rumors say). Apple might want to boost their bottom line by adding a new and larger iPad, and hang the damage it does to a partner.
And this same report could spur Apple to release those iPhones with different screens sizes. I didn't believe the rumors, but now?