OverStock.com Launches New Campaign in Price War Against Amazon

overstockWhen Overstock.com announced last week that they were going to beat Amazon's book prices by 10% on all 360,000 titles carried by Overstock, it looked to be a classic first volley in a price war. Amazon returned fire a day later with their own sale on best sellers, and now Overstock  is back with their next maneuver.

Overstock announced today that they were extending their sale. The deep discounted prices are going to stay in effect at least through 7 August, and possibly even later. The CEO told PW that he plans to review the situation in a week and consider the matter then.

There's no word yet on how Amazon plans to respond, though I would not be surprised if they also continued to offer the deep discounts on best sellers. Amazon has always had a policy of matching competitor's (most of the time), and they've never been one to step away from a fight.

That is certainly one way to describe the last time Amazon got into a price war over books. Back in 2009 Amazon, Walmart, and Target  got into a 3 way tussle over new best sellers (followed by another war over DVDs). That war was started by Walmart, which first announced that they would sell 10 new hardcover titles at $9.99. After Amazon (and later Target) matched the price, Walmart lowered their prices again.

I have no direct info on how long that war lasted, but I am told that the 3 retailers went through several rounds of price cuts before someone blinked. There is a good chance that the same thing could happen in the Overstock/Amazon price war.


About Nate Hoffelder (10600 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on OverStock.com Launches New Campaign in Price War Against Amazon

  1. I think they are doing this just to make headlines and to get people talking/thinking about Overstock. Its not always about price though, ive always got good customer service (here is looking at you Barnes and Noble) from Amazon. Often ill pay a few bucks more if Amazon isnt the cheapest because of the customer service.

    Either way this little fight is good for consumers.

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