Breaking News: You’re Still Buying Books Online

Bowker LogoThere's a new report out today from Bowker and it reaches a startling conclusion. US consumers like to buy stuff via this new-fangled invention called the internet. The report is called 2013 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, and it shows that 44% of books (both analog and digital) purchased in the US were bought online. This is up slightly from last year, when only 39% of books were bought online.

I only have access to the press release so I don't have all the details in the report, but that press release does include a few driblets of information. For example, the PR mentions that women increased their lead over men in book buying, accounting for 58% of overall book spending in 2012, up from 55 percent in 2011.

eBooks also made up a larger share of the market in 2012, accounting for 11% of spending in 2012, compared to 7% in 2011. But that's not the best part. Bowker is also reporting that B&N isn't selling as many ebooks as they used to. In 2011 an estimated 6% of their revenue came from ebooks, and Bowker is now reporting that ebooks now account for only 4%.

Of course, that is just an estimate based on a limited survey of a few thousand consumers, but that last detail is supported by B&N's own quarterly reports (which show a drop in digital revenue).

Bowker

About Nate Hoffelder (11373 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Comments on Breaking News: You’re Still Buying Books Online

  1. BN’s reports do not show a drop in digital content revenue – there are still increases there (16% YOY in the last report). They’re showing an overall drop for the entire division – which simply means fewer devices sold.

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