This is rather curious, because when I combined Soho, Thor, and the codename for the new KFHD 8.9 (Apollo) I came up with a rather interesting Google search result.
A research firm I had never heard of before posted on their website that Amazon's 3 new tablets would be called Soho, Thor, and Apollo. They appear to have posted this back in May of this year, though I can only confirm via Google cache that this was posted before 3 August 2013.
It's not clear where they got their info but they also had the screen resolution for both Thor and Apollo.
Either that research firm is part of an elaborate hoax or it is an independent confirmation of the latest rumors. And given that leaks are now an established part of any media campaign for a gadget launch, I don't think this is a hoax.
With that in mind, does anyone have a bloody clue what "Soho" is supposed to reference? What about the other names?
I already know that Amazon likes to choose names that make a specific reference. For example, the original Kindle is codenamed Fiona, a nod to a character in Neal Stephenson's The Diamond Age. Other early Kindle hardware also referenced that book.
Come on, I know that I have any number of readers who work for Amazon. Throw me a bone. Please?