The ereader has an IR touchscreen and it's running an unknown version of Android on a Freescale i.MX507 CPU. That CPU is one that Freescale developed specifically for E-ink devices and it includes the screen controller chip as an integrated component.
If you ask me this new Netronix ereader bears a striking resemblance to the Crema Shine ereader which launched in South Korea earlier this month. It too ran Android, and at the time I had no info on the manufacturer. Of course, a superficial resemblance means little but Crema had to buy the hardware from someone.
This is the first time that I have heard that Netronix is working with Android on E-ink, much less that they had shipped 100,000 units in the past year. Now I understand why the hardware team behind the Earl back-country E-ink tablet said in July that there were 3 Chinese companies who could make an E-ink Android tablet. Clearly Netronix is one, Onyx is the second, and the third slot is taken up by a company that does not wish to be named.