This new gadget is a development kit which hardware developers can use to craft their own custom gadgets with an E-ink or LCD screen.
They're calling it RockthEink, and it is based around a custom single board computer with a 1GHz Rockchip RK2918 CPU, 512MB of RAM, and a microSD card slot. According to the specs list, this board also has Wifi, an ethernet port, audio, and USB Host.
The board itself costs $79, and if you participate in the IndieGogo project you'll also have the opportunity to buy one or more of a variety of E-ink screens. Options include 6", 8", 9.7", in both Pearl and HD. The 8" screen is available in color.
And if E-ink isn't your thing, you can also get a 7" LCD screen (with touchscreen). Assuming that this SDK uses standard components, you might even be able to buy a screen elsewhere and plug it in. Pixel Qi, anyone?
The screen prices range from $29 for the 7" LCD screen to $149 for either the 9.7" E-ink screen or the 8" color E-ink screen.
Shenzhen Ocean reports that they have already designed the board, which you can see below attached to an 8" color E-ink screen. They're looking to raise $5,000 to fund a small production run and put together a volume order for the screens.
This is an interesting project, and if I had the funds to spare I would seriously consider risking the $250 it would cost to get the 8" screen and the SDK.
Alas, I don't have the funds. If you help fund this project, let me know how it turns out.