This ereader might look rather ordinary but it is running Android on 1GHz Rockchip CPU. It has 256MB RAM, 4GB of Flash storage, and a microSD card slot. It's built around a Pearl HD E-ink screen with a resolution of 1024x758. It also offers a capacitive touchscreen, frontlight, speakers, a headphone jack, and Wifi.
According to the press release, this ereader will include support for DRMed ebooks and audiobooks (via the eLibrary WMA App). It will also let users install their own apps, though I am not sure that will be worth much. This ereader has a CPU comparable to a cheap tablet and a limited amount of RAM, so I am not convinced that anyone will really be that interested in installing apps.
The imcoV6L is expected to be available soon, and it will be sold in Germany at eBook.de with a retail of 99 euros.
That is the same price as the Tolino Shine, the 6" ereader launched earlier this year in Germany. Both devices have about the same hardware specs and can similar support for DRMed Epub ebooks. They can even buy ebooks from all the same ebookstores.