About the same number of Americans own tablets today as owned them in May 2013, the last time that Pew conducted a survey on the topic. At that time 34% of Americans owned tablets, a negligible difference from the 35% reported today. Also, an earlier report from January showed that 26% of Americans owned ereaders, meaning that the 24% that Pew reported today actually represents a drop.
Pew is framing this report as showing a 10 percentage point increase in tablet ownership since last November, but that's not the whole picture. I choose to include the intermediate figures because it shows us that most of the increase occurred as a result of the Christmas shopping season, and that gives us a better view of what's actually going on.
Other highlights from the report include:
- Asian-Americans were most likely to own a tablet (50%, but this result could be skewed due to a small sample size of n=164)
- Women were slightly more likely to own a tablet (36% vs 34%), and much more likely to own an ereader (27% vs 22%)
- College-educated and upper-middle-class were much more like to own a tablet or ereader than lower economic classes and the less-educated
- 55% respondents owned a smartphone, with the under-30 crowd more likely to own one than the over-30 age group
You can find more details here.
If you read the report then I would like to draw your attention to smartphones. That gadget is seeing a much higher penetration of the US market than tablets or ereaders but it's not getting the same hype.
This report is based on a survey conducted in September 2013 as part of the Project Library User Report. A total of 6,224 Americans were polled.