The Seattle retailer in December gained a patent for what it calls “anticipatory shipping,” a method to start delivering packages even before customers click “buy.”
The technique could cut delivery time and discourage consumers from visiting physical stores. In the patent document, Amazon says delays between ordering and receiving purchases “may dissuade customers from buying items from online merchants.”
So Amazon says it may box and ship products it expects customers in a specific area will want – based on previous orders and other factors — but haven’t yet ordered. According to the patent, the packages could wait at the shippers’ hubs or on trucks until an order arrives.
According to the patent, Amazon may fill out partial street addresses or zip codes to get items closer to where customers need them, and later complete the label in transit, the company said. For large apartment buildings, “a package without addressee information may be speculatively shipped to a physical address … having a number of tenants,” Amazon said in the patent.
Amazon said the predictive shipping method might work particularly well for a popular book or other items that customers want on the day they are released. As well, Amazon might suggest items already in transit to customers using its website to ensure they are delivered, according to the patent.
Frankly, I'm not surprised. I first read about this idea in July 2012:
On a more serious note, this patent sounds like a cool idea, but it's not exactly new. Companies have been anticipating their future needs for centuries. Heck, they've even been using computers to anticipate stock requirements for at least a couple decades. I worked retail back in the late 1990s and even the small convenience store chain I worked at used a predictive system to plan orders.
This patent is mainly a refinement of the current concept of just-in-time logistics. Rather than having a minimal amount of stock in an Amazon warehouse with more on the way from a supplier, Amazon is now going to keep a minimal amount of stock in UPS trucks and distribution centers (and probably the Amazon lockers).
Can you imagine just how many customers Amazon would have to have in order to make this practical?