According to the parents who participated in the survey, their kids read paper books an average of 29 minutes a day, but they only averaged 8 minutes reading on a computer and 5 minutes a day on either an ereader or tablet. The parents also estimated that their kids spent 56 minutes a day consuming educational screen media (this includes watching DVD, games, online research, and reading), so that 5 minute statistic is as low as it sounds.
But it's also not a surprise. Just last week the Pew Research Center reported that half of American adults owned either a tablet or ereader, and 28% had read an ebook in the past year. This is fairly close to the figures reported by the Joan Ganz Cooney Center, which tells us that kids and adults are adopting ebooks at about the same rate.
The new report also tells us that parents believed that 44% of the time their kids spent using digital media was educational.Eight in ten children (80%) use educational media at least once a week, including a third (34%) who who use it daily. The more frequent users of educational media tended to cluster in the younger age groups, with the 2-to-4 year old group averaging 76 minutes a day (out of 97 minutes screen time). This ratio tended to reverse itself as kids got older, with 8-to-10 year olds spending 42 minutes a day on educational media (out of 2:36 screen time).
More than half (57%) say their child has learned “a lot” about one or more subject areas (e.g., reading/vocabulary, math, or cognitive skills) from educational media, and 54% say their child “often” takes specific actions as a result of their exposure to educational media, such as talking about something they saw
(38%), engaging in imaginative play based on it (34%), asking questions about it (26%), or asking to do a project or activity inspired by it (18%).
You can find the complete report on the website.
image by Harald Groven