Apple Sold 26 Million iPads, 51 Million iPhones Last Quarter

Appleimage.axd released their latest quarterly report today, and it's pretty clear that many people ran out and bought the new iPads and iPhones last quarter. With international sales accounting for 63% of revenue, the company reported quarterly revenue of $57.6 billion, and a quarterly net profit of $13.1 billion, up from 54.5 billion and $13.1 billion in the same quarter last year.

Apple sold a total of 4.8 million Macs, 51 million iPhones, and 26 million iPads last quarter, up from 4.1 million Macs, 47.8 million iPhones, and 22.9 million iPads in the same quarter last year. That is a record high for iPad and iPhone sales, with about 197 million tablets sold since the first model was launched 4 years ago. With the launch of 2 new iPads and 2 new iPhones last quarter, it is also not a surprise.

And according to the handy PDF fact sheet, Apple also sold $4.4 billion in content (software/services/iTunes,etc) last quarter, up from $3.7 billion in the same period last year.

In spite of the generally good news, Apple did not meet the expectations of analysts, some of whom predicted higher tablet sales and a better revenue report.  I would not pay too much attention because these folks are frequently wrong about Apple hardware predictions, to the point that flipping a coin would give you a better chance of accurately predicting Apple's next move.

And even though I am not surprised by Apple 's record revenue report, I am impressed that they once again managed to beat their own previous stellar record. I am not sure how many times they will be able to pull that off.

About Nate Hoffelder (11222 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

8 Comments on Apple Sold 26 Million iPads, 51 Million iPhones Last Quarter

  1. Apple’s stock is also tanking (-8% last I checked) in after-market trading, mainly on the fact that their margins are waayyy down.

    Again, sales means nothing. It’s all about profit.

    • It’s not about profit so much as it is about hype and satisfying the analysts expectations. That’s why Amazon’s stock is continuing to trend upwards over the past few years even though Amazon has no profits per se.

      And the stock price means very little outside of the tiny world of stock market analysts. For all we know the current stock prices reflect behind the scenes speculation. Also, Apple’s margin might be down somewhat but it’s not ” waayyy down”.

      • Amazon is a bubble. Thinking that they represent a healthy valuation is the same reason we’re stuck in a recession. In fact, Amazon’s massive P/E is emblematic of everything *wrong* with the stock market and the RDF tech companies that start with “A” seem to get.

        “Down somewhat” is a pretty big understatement. Compared to last year, Apple’s quarterly profit is flat ($13.1B) while sales were up by more than $3 billion. That’s not a good sign at all. Margins dropping 12% in a year are a sign of trouble because it either means Apple is having to spend a huge sum more on advertising to maintain their sales or their customers are gravitating towards lower-margin devices. Either one is a potential problem.

        • I didn’t say Amazon was healthy valuation, though they are showing a healthy growth rate. My point was that Amazon was making the analysts happy. Their spin was better than Apple’s.

          Speaking of unhealthy, what about the analysts’ expectations of Apple? Their revenue can’t continue to go up year after year; it has to go down at some point and yet the analysts keep making grandiose predictions about ever increasing revenue.

  2. It’s such a shame that Apple put years of R&D into working out how the smartphone should work, and then let Samsung come in and beat it at it’s own game, just by making them with bigger screens.

    Nobody buys a flagship Samsung, Nexus or LG phone because of Android (or really cares about ‘closed ecosystems’). They buy then because they want a nice big shiny screen.

    Apple’s stubbornness on screen size has cost them dearly. For their sake’s I hope they relent this year. They could have so much more of the market. And a bigger iPhone would enable semi-decent ebook reading too (provided they also reduce the huge page margins in the iBooks app).

    • According to one analyst around 20 million phablets were sold in 2013. Apple just announced that they sold 51 million iPhones in a single quarter. I don’t think that supports the claim that Apple was beaten at their own game.

      But I do agree that I expect Apple to release a larger iPhone; they’re under too much pressure from analysts to get their revenues and profits up. I think the iPhone 6 will have a 5″ to 6″ screen, if not larger.

    • Actually, I bought my Nexus 5 because of Android, not because the screen was larger than the iPhone’s. I also care a great deal about the closed ecosystem, and it’s the primary reason I didn’t consider Apple or Microsoft when making my tablet and phone purchases.

      While we may be in the minority, there are a lot of us out there who made the same decision for similar reasons. In addition, as the tech geek of my family, we have a total of 5 Android phones precisely because they rely on my advice for purchases.

      So, it wasn’t shiny big screens, it was the OS and the platform as a whole that got us to buy Android.

      Apple’s business model is outdated and restrictive. As more and more people become familiar and comfortable with technology, that will become more apparent to more people, and Apple will have a real problem on its hands.

      Over 80% of the world chooses Android over Apple, and I sincerely doubt that it was due simply to “larger screens.”


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