This ad network released a new report on Thursday, and it shows that Android smartphones and tablets made by Samsung account for 55% of Android web traffic. The report is based solely on ad impressions in North America so it is by no means a complete view of the tablet or smartphone market, but it does offer a peek at how mobile devices are being used.
To quantify this latest study, Chitika Insights examined tens of millions of U.S. and Canadian online ad impressions generated within the Chitika network from February 20 through February 26, 2014. For the Nth year in a row, iThings accounted for the majority of mobile device web traffic, this time generating twice as many ad impressions as Android devices. (This isn't a measure of all mobile web traffic, just iOS and Android, of course.) Of the remaining 35%, Samsung accounted for the single largest chunk, with their smartphones and tablets taking a 55.5% share.
Samsung’s share of ad impressions has grown more than 8 percentage points since Chitika's last report on the subject in July 2013. In the same time period, Amazon, Motorola, and HTC all lost between half a percentage point and 3.5 percentage points. Google showed the largest gain (2.1%) after Samsung, but the big surprise today was Barnes & Noble. Their share of ad impressions grew from 1.3% to 1.8%, giving them a larger share than many of the smaller device makers.
Perhaps B&N's numerous sales over the past 6 months have had a positive effect?
Whatever the reason, it doesn't appear to have affected the use of tablets and smartphones much; smartphones still make up a larger share of ad impressions than tablets.