This company was turning heads at Mobile World Congress a few weeks ago with its patent-pending reading tech. Spritz has reportedly come up with a new way to increase your reading speed. Rather than move a bunch of words in front of your eyeballs at a faster clip, Spritz flashes one word at a time, showing an average of 4 or more words each second.
Their tech is based on an old idea called rapid serial visual presentation (RSVP). It's been around since the 1970s, and it has seen mixed results. For example, it's quite easy for readers to miss vital information, and studies have shown that a reader's ability to retain and comprehend what they're reading drops as their reading speed increases.
Spritz says that they have solved these problems. “Other than single word display, we are very different from anything else that’s been tried in the past and we think people can see that immediately,” says co-founder and CEO Frank Waldman. ”Anyone who has tried Spritz knows how fast and easy it is to learn. There is nothing else out there that we have seen where most users can significantly improve their reading speed in less than five minutes.”
They are looking to license their tech, and at the moment they are working on an email client that enables users to read each email quickly.