I'm announcing a new editorial policy today. I've been trying a few new ideas for the past several weeks, and based on the increase in traffic I plan to keep doing what I am doing. Aside from The Morning Coffee, which will not change, future posts will continue to be brief and to the point, with only a minimum of snark. (The post this morning about Rakuten and endangered animals is a mistake I don't plan to repeat.)
Don't get me wrong, I like snark, but unfortunately I often cannot tell the difference between wit, snark, sarcasm, or bile. I am happy to write any of the 4; I am enough of a misanthrope that I enjoy it. But since hardly anyone wants to read the latter two it's best to avoid them all.
For those who are interested, this change in policy is entirely driven by website traffic. My site traffic should be trending downwards this time of year after peaking around Christmas, but over the past month it has been trending up week over week. As I see it, whatever I am doing to pick up readers - in a down season no less - is worth repeating.