Blinkist Launches iPad App, Wants to Give You the Gist of Books in 15 Minutes or Less

I completely Blinkist-Logo-Weiss[1]missed Blinkist's subscription service when it launched in January, but this firm crossed my desk again today with the launch of their iPad app.

Blinkist offers a service that provides readers with summaries of books and and other long texts. Working from an idea similar to QuickReads, Blinkist serves up summaries that are intended to be read in 15 minutes or less.

blinkist 1If this sounds rather like paying for Wikipedia, that was my first thought as well. But Blinkist is working to set itself above Wikipedia by hiring experts to summarize the articles. While one of Wikipedia's greatest features is that anyone can edit, it's also Wikipedia's weakness.  Of course, Blinkist's curated approach comes at a cost; the service only offers a few hundred summaries, and is adding about 3 dozen new ones each month.

The topics range from Popular Science and Business & Career, to Entrepreneurship and Health & Happiness. This includes Richard Dawkins’ The Greatest Show on Earth, Barack Obama’s The Audacity of Hope, and the 2005 classic Freakonomics.

Blinkist reports that they've tripled the number of readers since January and increased their revenue. They're also planning to release an Android app.



About Nate Hoffelder (11222 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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  1. Blinkist Brings Its Cliff Notes Style App to Android | Ink, Bits, & Pixels

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