This set the service apart from Oyster and Scribd; both of those let you read as much as you want but cut off your access as soon as you stopped paying, while Entitle let readers continue to read the ebooks - albeit only inside Entitle's apps.
Today Entitle removed that last restriction. Readers can now download the ebooks they buy from Entitle, and what's more they can transfer those ebooks to ebook readers.
Entitle has apps for the iPad, iPhone, Android, and the Kindle Fire, and today they are announcing support for a broad spectrum of ereaders from manufacturers like Sony, Pocketbook, Kobo, and Barnes & Noble. This support was actually added in late December 2013, shortly after I complained about its absence, but Entitle is only officially announcing it today.
The Kindle is of course not supported, but that comes as no surprise.
The process of downloading the ebooks works much the same as from most other ebook retailers whose names don't start with A. The ebooks are encumbered by Adobe DE DRM, so you'll need either Adobe DE or a compatible app like Nook Study running on your PC. The ebooks can be downloaded from the Entitle website, and once on your computer they can be transferred to your ebook reader.
You will need to follow Entitle's instructions; they're not quite the same steps as with other ebook retailers.
Entitle has changed a lot since they launched 7 months ago. The service now offers a 2 title per month subscription for $10 a month, down from the $17 a month in September. The catalog has grown to include around 150,000, or about 50,000 new titles from 10 publishers. This including both backlist and frontlist works published or distributed by HarperCollins, HMH, IPG, Ingram Content Group, and Simon & Schuster.
The Entitle catalog is smaller than what you would find in a leading ebookstore, where you would expect to find millions of title. It is larger than the catalog offered by Oyster, but smaller than the catalog belonging to Scribd. Both of those services offer a buffet style subscription service for $9 to $10 a month.