According to 9to5Mac, the ad pokes fun at Samsung for not imitating Apple's eco-friendly policies:
There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefits. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.
Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing.
In short, Apple has taken out a full page ad to pat itself on the back for policies like reducing paper usage in packaging. And the ad ran in papers around the world.
Whose bright idea was that?
Hey Apple, I have a suggestion for a way to make the environment a priority: don't buy full page ads.