Booklive is now powering an ebookstore run by Taobao, the Chinese online marketplace, under the name Taobao reading (or its equivalent in Chinese). Taobao is actually Booklive's fourth retail partner in China after Tencent, NetEase, and a company whose name I cannot translate.
Booklive sells ebooks and digital comics in Japan, and in China they sell comics that have been translated from the original Japanese. This retailer was launched in 2011, and is owned in part by Hitachi, Toppan, NEC, Toshiba, and the Development Bank of Japan. It offers a catalog of around 90,000 titles which can be read on Android, iOS, Windows Phone, and on Booklive's own ebook reader, the Lideo.
I happen to own a Lideo, but since it can only read content from Booklive's own ebookstore I have never really had a chance to review it.