McDonalds Launches Free eBook Promotion in Partnership with Kobo

McDonaldsthe-secret-seven[1] started a new marketing effort in the UK on Wednesday. The fast food retailer will be bundling ebook vouchers into Happy Meals sold in the UK. The vouchers are being provided by Kobo, and will allow children to download an age-appropriate ebook.

The marketing campaign will be running for 5 weeks, and it will feature Enid Blyton’s Secret Seven,  a series of books published by Hodder Children’s Books. Kids will be able to download one of 6 short stories from the series, and two additional titles will also be available to parents and children through a £1 book voucher redeemable at Kobo, Eason, or WHSmith. None of the 6 titles have been available separately before, but they have been previously published as a collection.

McDonalds has bundled books into their kid's meals for several decades now, and they have also been running similar ebook bundling efforts for a couple years now. This is at least the 4th such marketing campaign that I have heard of; similar programs have been run in the US, Germany, and Portugal. There was also at least one earlier campaign in the UK as well.

About Nate Hoffelder (11479 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on McDonalds Launches Free eBook Promotion in Partnership with Kobo

  1. Fat kids are more likely to do a sedentary activity like reading.

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