This site, which has been under development since at least January, is a joint venture between Publishers Weekly and the interactive media company Mediapolis. It is going to launch next week with the goal of helping authors navigate the steps required to self-publish their work.
"Self-published books and authors are having more and more impact on readers and the publishing industry," according to Carl Pritzkat, the president of BookLife and VP of business development for PWxyz LLC, the parent company of Publishers Weekly. Pritzkat adds, "Through BookLife, Publishers Weekly will provide indie authors access to its knowledge of book publishing and its understanding of the tools and professional standards that contribute to success."
According to the press release, BookLife will focus on three main areas: a book’s creation, including editing and cover design; publishing - the physical making of the book; and book marketing (including distribution, publicity and sales).
In addition to providing information, resources, and how-to articles, BookLife plans to feature interviews with indie authors and present case studies. Authors will also be able to submit their titles for review consideration through BookLife.
The reviews, which used to be handled via the 4-year-old PW Select program, will be integrated reviews of self-published books into the main portion of Publishers Weekly, sorted by genre and appearing alongside reviews of traditionally published books.