According to their sources, the publishers passed on Google Play Books because it was a marginal ebook platform and because Google's contract terms made Amazon look fair and honest. Unnamed sources told Afterposten that Google is asking for a larger cut of the retail price than publishers can accept. Google is reportedly asking for more than half of the proceeds, and not the 30% that, Apple for example, receives for ebooks sold in iBooks.
But in spite of the lack of interest by the larger publishing houses, it appears that Google has secured a tentative agreement with the Norwegian ebook distributor EBokNorden, whose general manager Sjur Mossige is quoted as saying that "he has a general distribution agreement with 25 smaller Norwegian publishing houses, and that he will soon begin testing the new platform."
Norway has a relatively small ebook market which was worth an estimated 2.3 million euros in 2013. eBook sales were up 70% over 2012 but still represent a tiny share of the 700 million euro Norwegian book market. Local ebook retailers include Nook, iBooks, ebok.no, and chain stores. Amazon also supports Norwegian but does not opened a local Kindle Store yet.
image by AnneCN