Facebook is trying out letting you pay for ecommerce purchases from other businesses without leaving its site or app. For now it won’t be charging the few small and medium-sized businesses in the US to test this new Buy button on their News Feed Pages posts and ads. When I asked if Facebook would be charging businesses for the feature eventually, it said “it was not disqualifying that option” in the future.
Facebook is getting ready to take a cut of the retail sales made on their site, something I thought they would have done years ago.
In spite of the way some of the reports on this story have been saying, it's long been possible to set up a retail store on Facebook (here's one example). There are any number of companies that support this service, and some even boast hundreds of thousands of customers.
The funny thing is, until I started researching this story I had never heard of anyone doing so, and it in fact has never even been mentioned to me as an option for direct sales. But the NY Times implies that the option has been around since at least 2009.
Got What It Cakes is part of a new wave of online commerce: F-commerce. Social media specialists say the term was coined in 2009 to describe the growing number of businesses that sell through a Facebook page. Payvment, a start-up that provides support for Facebook shopping transactions, says it has 170,000 clients and is signing on about 1,500 stores a week, most with fewer than five employees.
The rise of F-commerce has been largely haphazard, something Facebook did not instigate or promote. A spokesman declined to discuss the phenomenon, except to acknowledge, “Retailers are experimenting in a number of ways.”
So do you think the new ads could prove useful for buying or selling ebooks?
Having never bought anything on Facebook, I couldn't say. In fact, I have so little data that I can't even guess whether Facebook's buy button idea is viable or not, so I'm throwing the question open to the floor.
Have you bought or sold something on Facebook? How well did that work?