Here's what BC says:
However ComiXology appears to have jumped the gun, rather, adding 20% into the price of digital comic books ahead of the law coming in on January 1st. Which means they are overcharging EU customers who use sites like ComiXology, and Marvel’s or DC’s storefronts (comicstore.marvel.com and readdcentertainment.com).
When asked about this on Twitter they said they wanted to make sure they were VAT compliant before the 1st January. They didn’t reply when it was pointed out that this meant customers were being overcharged or whether customers would get a refund.
Bleeding Cool is reporting that Comixology has switched from collecting EU taxes under the old rules, which required a retailer to collect VAT based on its location, to the new rules, which require VAT be collected based on a customer's location.
But is that what is actually going on?
I'm not so sure. As I read the FAQ on Comixology's website and their tweets, I get the impression that they are only charging the VAT which they are required to collect while also listing it explicitly. And when I combine that with the screenshot which BC posted as "evidence", I don't see that there is really enough proof to show that Comixology is collecting more VAT than they are supposed to.
I am in the US, so I can't confirm or debunk this story myself. So if you buy comics from one of Comixology's EU websites, here's my question for you:
- Are they collecting more VAT than they were last week?
- And, are they actually collecting more tax, or simply explicitly listing the VAT collected when you check out?
If the Bleeding Cool report is true then it will be a scandal to the jaybirds. But if the report is not true then it's best to kill it now, before the false report spreads.
Update: The story is true. Comixology has sent an email to the customers who were overcharged:
Dear fellow comic fan,
We wanted to let you know that we're refunding an over-charge that happened to you during a recent purchase. In our preparation for the upcoming EU 2015 VAT changes, we made an error and added VAT to one or more of your purchases. We are issuing refunds for the over-charges we speak!
Please note that, effective January 1, 2015, purchases made on any comiXology-powered web store will be subject to new EU VAT collection regulations.
The coming changes in EU tax laws are bad enough as they are; there's no need to heap false accusations on a retailer.
@StyleZConteh New VAT laws mean I either charge more, quit selling to Europe, or navigate tons of new accounting I don't have time to do.
— 2hands (@AndrewTunney) December 14, 2014
Rather than achieve its stated goal of leveling the playing field and giving smaller retailers a better chance to compete with the biggest, the new tax laws are going to give more market share to the giant retailers.
Unfortunately for the independents, whoever wrote this law did not foresee the accounting difficulties in tracking the VAT rate for each and every customer. And since I don't know of an ecommerce platform which is ready to collect the appropriate amount of tax, indies are left with the choice of flouting the law or simply not selling to EU customers.