The founder of Facebook has set a goal of reading a new book every other week, and he's inviting his 31 million plus Facebook followers to join him.
My challenge for 2015 is to read a new book every other week -- with an emphasis on learning about different cultures, beliefs, histories and technologies.
Our first book of the year will be The End of Power by Moisés Naím. It's a book that explores how the world is shifting to give individual people more power that was traditionally only held by large governments, militaries and other organizations.
81 thousand FB members have already liked the page (around a thousand clicked the button while I was writing this post) and they've already started discussing the book - and they've been buying it in droves.
The book in question is out of stock at Amazon, and although it can be had from third party sellers the prices have been creeping up as I wrote this post. B&N still has it in stock, although at a higher price.
This wasn't a terribly popular before it was picked by Zuckerberg; I can see only a single review at B&N, and 54 reviews at Amazon. Something tells me that is going to change.
There's already talk on Twitter that Zuckerberg could be the first person since Oprah to single-handedly turn an obscure title into a bestseller, but I think it's too early to say. Expert estimate that the 69 books promoted by the talk show host in her book club collectively sold around 55 million copies.
Facebook may be popular and Zuckerberg may have 31 million followers, but I don't think he has the same kind of impact as Oprah, who was shaping topics of discussion long before she started talking about books.
image by _Max-B