John Wiley and Sons has inked a deal with Vancouver-based BitLit to offer low cost ebook/print bundles to existing and future customers. Readers who own Wiley books, including titles published under the Wrox and Sybex imprints, can now use the BitLit app for Android or iOS to download DRM-free ebooks of their print Wiley titles for 10% of the digital list price.
Founded in 2013, BitLit offers a unique bundle service which enables readers to add an ebook bundle to a paper book which they already own. Over 260 publishers, including HarperCollins, Elsevier, and O'Reilly, are offering a combined 80,000 titles through BitLit's platform.
All a reader has to do is personalize a paper book released by a participating publisher, take a couple photos with the BitLit app for iOS or Android, and download a matching ebook. BitLit even offers a new discovery service where users can take a shelfie and let BitLit identify which titles in their library have a matching ebook bundle.
That is slightly more work that Amazon requires for its 17-month-old Matchbook service, but on the plus side BitLit's platform is Amazon-free.
Actually, as you can see in this demo video, it's a lot more work - enough so that I'm not sure it will always be worth the effort: