Youtube has long offered a child-friendly filter, and next week it's going to take the next step to serve X.
Reports are coming in today that Youtube plans to launch a new app on Monday just for kids. The app will have a new, simpler interface, content filters, parental controls, and will reportedly offer videos from kid-centric channels on YouTube as well as original episodes of kids TV shows.
The app is only going to be available on Android smartphones and tablets at first, although I would expect an app for iDevices to be released shortly.
According to USAToday, parents have long been asking Youtube to offer a more controlled viewing experience for kids. "Parents were constantly asking us, can you make YouTube a better place for our kids," says Shimrit Ben-Yair, the project's group product manager, noting that family-friendly fare is a booming business on YouTube. "(Year over year) we've seen 50% growth in viewing time on YouTube, but for our family entertainment channels, it's more like 200%."
It's not clear how Youtube will monetize the new app, but I would expect that it will show ads (just like the existing Youtube apps and website). Youtube isn't exactly in a position to charge a subscription. That differs from its competitors, including Amazon, Epic, Reading Rainbow, and other companies, each of which charges a monthly subscription for for access to a curated child-friendly catalog.
Kindle Freetime Unlimited, for example, costs $3 a month.