Youtube to Release Child-Friendly Android App on Monday

youtube kids appYoutube has long offered a child-friendly filter, and next week it's going to take the next step to serve X.

Reports are coming in today that Youtube plans to launch a new app on Monday just for kids. The app will have a new, simpler interface, content filters, parental controls, and will reportedly offer videos from kid-centric channels on YouTube as well as original episodes of kids TV shows.

The app is only going to be available on Android smartphones and tablets at first, although I would expect an app for iDevices to be released shortly.

According to USAToday, parents have long been asking Youtube to offer a more controlled viewing experience for kids. "Parents were constantly asking us, can you make YouTube a better place for our kids," says Shimrit Ben-Yair, the project's group product manager, noting that family-friendly fare is a booming business on YouTube. "(Year over year) we've seen 50% growth in viewing time on YouTube, but for our family entertainment channels, it's more like 200%."

It's not clear how Youtube will monetize the new app, but I would expect that it will show ads (just like the existing Youtube apps and website). Youtube isn't exactly in a position to charge a subscription. That differs from its competitors, including Amazon, Epic, Reading Rainbow, and other companies, each of which charges a monthly subscription for for access to a curated child-friendly catalog.

Kindle Freetime Unlimited, for example, costs $3 a month.

TheVerge

About Nate Hoffelder (11585 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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