Unicorn Watch: Larger iPad Delayed Until Later This Year

2812559753_069f83af6a[1]Newly leaked rumors suggest that Apple's larger tablet is still the stuff of urban legends.

Bloomberg and the WSJ are reporting that the iPad Pro won't enter production until much later in the year. From Bloomberg:

Production of the 12.9-inch-screen iPad is now scheduled to start around September because of delays involving the supply of display panels, said one of the people, who asked not to be identified because the details aren’t public. Apple had initially planned to begin making the larger version this quarter, people familiar with those plans had said.

A new big-screen tablet is part of Chief Executive Officer Tim Cook’s effort to reinvigorate the iPad product line, where sales have declined for four straight quarters. IPads are also facing competition from larger iPhones, which were introduced in September and helped Apple deliver record profit in the latest quarter.

The WSJ says that the delay is due to ongoing redesign efforts as Apple considers adding USB ports and support for a keyboard and mouse.

I would take that rumor with a grain of salt, but the delay comes as no surprise.

As I have pointed out, there wasn't enough evidence to convince me that the iPad Pro would ship early this year. I've only seen a few credible leaks in the past few months, and that's just not enough.

Nevertheless, I do think we'll see a new larger iPad. Apple's tablet sales have declined for the past 4 quarters, and it's clear that sales of the current models are trending down. Apple is still estimated to be the biggest tablet maker, but if they want to stay that way (and more importantly, keep their profits up) then they'll have to release a new iPad model.

In fact, we might even see that tablet at Apple's launch event next week. It won't be ready to ship until later this year, obviously, but Apple could decide to launch it months early. That is the approach they adopted with the Apple Watch, after all.

 image by rumpleteaser

About Nate Hoffelder (11580 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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