E-ink Debuts New, Yellow ePaper Shelf Label at SID Display Week 2015

SID is holding its annual trade show and conference this week, and E-ink is there to show off yet another product to make ereader owners envious. The world's largest epaper manufacturer launched a new 3-color epaper shelf label today called Spectra yellow.

SpectraYELLOW(LR)Black, white, and shades of gray are good enough for reading (most) ebooks, but retailers have been craving a better way to catch the eye of consumers. E-ink's first step in this direction, Spectra (red), came out two years ago and enabled retailers to accent a sign with red, white, or black inks, and now the epaper maker is making a new shelf label with yellow inks.

The new Spectra yellow combines black, white, and yellow ink capsules to offer a vibrantly colorful display. When this product hits the market retailers will be able to flash one of the 3 colors and grab the attention of passing consumers.

That's a nifty innovation but it comes at a price. Unlike the screen on your Kindle, the Spectra yellow screen can't display shades of gray or yellow or mix the three colors; instead, it is no more and no less than a 3-color shelf label.

That limitation derives from the technical changes E-ink had to make in order to support the 3 ink colors, and until E-ink finds a way around this issue we're not going to enjoy red or yellow epaper screens on our ereaders.

About Nate Hoffelder (11598 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

6 Comments on E-ink Debuts New, Yellow ePaper Shelf Label at SID Display Week 2015

  1. Black, white and red ink large display would be ideal for the sheet music which does not need shades of grey. Black music notation/symbols on white ePaper with red annotations/highlighting.
    I would be very happy with this limitation.

    This E Ink announcement is a joke – recycling years old technology. I’m expecting exciting announcement of blue Spectra in 2016 and green in 2017.

    Unfortunately E Ink Corporation is just hopeless to bring Spectra or Mobius technology to the market. Listening to Mr.Peruvemba or Mr.Mancini I’m not surprised.

    Look at E Ink’s – last news is from January 2014…

  2. How do we edit the posts here? Links are all garbled…

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  1. Spectra Yellow, una nueva pantalla de E-Ink con amarillo

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