E-ink Debuts New, Yellow ePaper Shelf Label at SID Display Week 2015
SID is holding its annual trade show and conference this week, and E-ink is there to show off yet another product to make ereader owners envious. The world’s largest epaper manufacturer launched a new 3-color epaper shelf label today called Spectra yellow.
Black, white, and shades of gray are good enough for reading (most) ebooks, but retailers have been craving a better way to catch the eye of consumers. E-ink’s first step in this direction, Spectra (red), came out two years ago and enabled retailers to accent a sign with red, white, or black inks, and now the epaper maker is making a new shelf label with yellow inks.
The new Spectra yellow combines black, white, and yellow ink capsules to offer a vibrantly colorful display. When this product hits the market retailers will be able to flash one of the 3 colors and grab the attention of passing consumers.
That’s a nifty innovation but it comes at a price. Unlike the screen on your Kindle, the Spectra yellow screen can’t display shades of gray or yellow or mix the three colors; instead, it is no more and no less than a 3-color shelf label.
That limitation derives from the technical changes E-ink had to make in order to support the 3 ink colors, and until E-ink finds a way around this issue we’re not going to enjoy red or yellow epaper screens on our ereaders.
Comments
reader June 2, 2015 um 8:20 pm
Black, white and red ink large display would be ideal for the sheet music which does not need shades of grey. Black music notation/symbols on white ePaper with red annotations/highlighting.
I would be very happy with this limitation.
This E Ink announcement is a joke – recycling years old technology. I’m expecting exciting announcement of blue Spectra in 2016 and green in 2017.
Unfortunately E Ink Corporation is just hopeless to bring Spectra or Mobius technology to the market. Listening to Mr.Peruvemba or Mr.Mancini I’m not surprised.
Look at E Ink’s – last news is from January 2014…
Nate Hoffelder June 3, 2015 um 2:39 pm
Actually, E-ink’s last news was from Jan 2015 – when they revealed the Prism wall hanging. I agree, it was just a recycling of old tech.
reader June 2, 2015 um 8:27 pm
How do we edit the posts here? Links are all garbled…
Nate Hoffelder June 2, 2015 um 8:30 pm
Oh, I thought you did that on purpose.
I cleaned the links up a little. better?
reader June 2, 2015 um 10:19 pm
Thank you. If I could preview the post before posting the comment with html… Still missing:
Im expecting "exciting announcement" of blue Spectra in 2016.
Nate Hoffelder June 3, 2015 um 2:38 pm
I’ve hd plugins like that in the past, but I had to remove them to speed up my site. Sorry.
Spectra Yellow, una nueva pantalla de E-Ink con amarillo June 3, 2015 um 8:06 am
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