Paulo Coelho has used many tricks to promote his books over the years, including 99 cent offers, freebies, and even going so far as to help you pirate his books. Now the Brazilian author is trying something new.
Earlier this week Coelho posted a couple of his novels on his website. You can read the ebooks for free, and if you like them he asks that you seek out an ebookstore and buy the ebook.
At the end of the ebooks you will find a note which reads: "If you like the text, please buy it—so we can tell the publishing industry that this idea does not harm the business", along with links to the Kindle Store, iBooks, the Nook Store, and Submarino (an ebook retailer popular in Brazil).
The ebooks in question are Brida, which is available in Portuguese, and an incomplete version of Manual of the Warrior of Light, which is available in English, can be downloaded as Epub files and read on virtually any ereader or reading app.
You can find the books on his blog.
This is a nifty idea, and it's a fairly common one. Posting the first title in a series as a perma-free is SOP for some indie authors, and I've also seen authors offer the ebooks free through their websites.
The former would seem to be working for a lot of authors (or they wouldn't keep recommending it), but I can't say that I know of any author that has generated significant revenue via the free downloads from their website.
But I could be wrong.
image by Das blaue Sofa