In the past that meant pushing for more electronics and non-book merchandise, getting into ebooks in early 2009 (and out again in late 2011), adding Apple boutiques, and selling throw pillows, and in July 2015 the winds have shifted again.
The Financial Post reports that Indigo has turned its attention back to pushing books again:
Indigo recently bumped up the number of books being sold at a 40 per cent discount to 100 titles from 40, but Reisman said the move was not made due to competitive pressure from Amazon or mass merchants like Costco, but as a means to reward and keep drawing in loyal customers.
“It wasn’t a function of competition,” she said after the Toronto book retailer’s annual general meeting of shareholders on Monday. “It legitimizes the investments we have been making.”
While one could call Indigo flighty and say that they have no idea what they're doing, this 221-store conglomerate saw an 11.7 % rise in its online sales division and a 6.5% increase in its same-store sales in its latest fiscal year.
How many other retailers can report news that good?
I know B&N can't, and while one may joke about Indigo changing its direction one can't argue with success.
image by bargainmoose