Whether it's through an email list or social media following, one of the best ways for an author to pitch their next book is through direct promotion to their fans. And now Amazon has provided another way to do just that.
The retailer has quietly launched a new way for readers follow their faves. Not quite a blog's RSS feed and not quite a social network account, Amazon Follow lets fans stay abreast of an author's latest activity.
Readers can choose which authors to follow, and if one of those authors releases a new book (or makes it available for pre-order) the reader followers will be notified shortly thereafter. Amazon will also notify a reader if a person they follow publishes an article.
An author's follow button can be found on their author page, and readers can manage their privacy settings as well as the authors they follow on each reader's public profile page.
All in all, that's not a bad tool - assuming you don't mind that Amazon is going to have control of the connection between reader and author. That is a downside, but not everyone wants or is able to connect with author or fan via social network so it is good that Amazon is providing an additional option.