When Audible hired the former VP of programming at NPR, I speculated that it was a sign that they wanted to get into distributing more original programming. Today's news may confirm that intent.
Examiner.com reports that Audible has signed up to be the corporate sponsor for this year's Los Angeles Podcast Festival. Held in September, the festival will feature panels, a Saturday night stand-up show, and over thirty five live podcast recordings.
This year's festival will include live tapings of WTF with Marc Maron, who recently interviewed President Obama on his podcast, Aisha Tyler's Girl on Guy, Doug Benson's Doug Loves Movies, Jimmy Pardo's Never Not Funny, Greg Proops' The Smartest Man in the World, Jackie Kashian's The Dork Forest, Janet Varney's The JV Club, Stuff You Should Knowwith Chuck Bryant and Josh Clark, Thrilling Adventure Hour, The Todd Glass Show, With Special Guest Lauren Lapkus, American Public Media's Dinner Party Download and two podcasts hosted by Justin, Travis and Griffin McElroy: My Brother, My Brother and Me and The Adventure Zone.
Audible has long been a sponsor of podcasts (as an advertiser), but this is the first tine I can find that they have sponsored a festival.
Do you think this is a sign that they want to get into producing original work or is this just another way to raise their profile?